My Frenzy For Fenty

Fenty Beauty by Rihanna launched at the stroke of midnight on Friday, September 8th and is all the rage (see my immediate reaction below)! Fenty Beauty is EVERYWHERE, but does the brand really measure up? There was no way I was willing to let this product sell out before I got my hands on it, so I skipped lunch on Friday and clawed my way through the crowd at Sephora. I even had to go back Saturday, with my children in tow. But I got it, and spent my entire weekend dancing and romancing with this collection to get the deets.

The line features Fenty Beauty by Rihanna: Pro Filt’r Matte Longwear Foundation in forty (40) brown-girl and pale-girl inclusive shades, Gloss Bomb Universal Lip Luminizer, Pro Filt’r Instant Retouch Primer, four (4) Match Stix Trio sets, twenty (20) Match Stix Matte Skinsticks, six (6) Killawatt Freestyle Highlighter, ten (10) Match Stix Shimmeer Shinsticks, Invisimatte Blotting Powder, Invisimatte Blotting Paper and refills, a Full-bodied Foundation Brush, three (3) Portable Brushes, and a Precision Makeup Sponge.  All available exclusively at Sephora.

My undertones are a mix of cool and warm, and I have a hard time finding foundations that match; so hearing Rih-Rih boast about how brown-girl friendly her shade range is definitely piqued my interest. After seeing her on the red carpet for the premier of Fenty in Oscar de la Renta solidified the fact that I would definitely be purchasing a highlight; my girl had glow for days!

The foundation shades did not disappoint, and I was pretty impressed with finding my match on the third swatch. I’ve been wearing it for the past three days, and the formula is beyond light and airy. I purposely packed it on once, and it still felt like I wasn’t wearing any. It’s a buildable, medium coverage, soft matte formula, but not drying. It’s also longwearing and will last through a full days work.

The Match Stix Trios are pre-packaged to take the guess work out of finding your conceal and contour shade. I needed Deep, the darkest set they have, so if you’re any darker than me, you’ll want a customized set. The pigment is great, and they are easy to apply and blend out. The Match Stixs are also light and airy as well.

But girl, what you will need in your collection, hands down, is a KILLAWATT Freestyle Highlighter! I promise you they had to have been in the lab blasting “Shine Bright Like a Diamond” from start to finish while formulating these. Trophy Wife is simply insane. So insane that I honestly can’t think of a better use for it than to perch myself atop a plush chaise, naked, with my entire body dusted in its glittery gold glow, with a red lip and some stilettos, patiently awaiting the mister. However, in all seriousness, you can’t go wrong with any of them, the pigment is intense.

Fenty beauty swiftly earned a spot in my daily use collection. My homegirl (in my head) Rih Rih came through, and I’m anxiously and eagerly anticipating the expansion of this brand! See my three face by Fenty pics below.

Day 1: With a full day planned, I moisturized heavily (because of dry skin) and packed on the product. The foundation looks like skin and the additional moisturizing steps taken in combination with it provided a beautiful and luminous glow.

Day 2: Not as long of a day as day one. I needed to be cute for a couple of hours. This look was created with my normal skin prep routine without any additional hydrating steps, with not as much product.

Day 3: The real functionality test, wearing the product to work with a white shirt! I didn’t use much product this day. But, as you can see, the foundation did last all day. I won’t even call the product you see on my shirt transfer, because it only came off on the areas of the shirt that actually rubbed against my face.

All product pictures are from @fentybeauty

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